Jobs at Futuretek

View all jobs

SEM Manager

Toronto, Ontario · Information Technology
SEM Manager
Google Ads/SEM Media Buyer
As the SEM manager you will be responsible for developing, executing, and optimizing complex, large-scale Google Ads campaigns to drive impactful results across our multi-brand accounts, with a focus on the North American market in the iGaming industry. This role requires a deep understanding of Google Ads platform functionalities, extensive experience in managing campaigns with multi-million budgets, and a proven track record of delivering exceptional performance within the iGaming space.

Key Responsibilities:
  • Develop and execute data-driven search engine marketing (SEM) to drive business outcomes within the iGaming industry
  • Develop, manage and optimize multi-million paid search campaigns (Search, Performance Max, Demand Generation) 
  • Collaborate cross-functionally with brands, creative, and data teams to ensure campaign alignment, platform best practices, reporting, and knowledge sharing
  • Continuously and proactively analyze and report on campaign performance, identifying opportunities for optimization
  • Stay abreast of industry trends & best practices to keep a cutting-edge approach to SEM
  • Align on keyword strategy in collaboration with our SEO Manager to enable a win, pass, play keyword framework
  • Write compelling ad copy which is consistent with marketing messaging across all business units
  • Create and implement testing opportunities to showcase the value added of search marketing efforts to campaigns and the overall business.
  • Proactively identify growth opportunities and spearhead the implementation of innovative advertising strategies for the American iGaming market
  • Ensure all campaigns adhere to platform policies, client guidelines, and legal/regulatory requirements, especially within the iGaming industry
     
Requirements:
  • Google Ads Certified.
    Prior work experience in iGaming is required.
  • 5 years of experience in a Paid Search role managing large-scale, multi-million dollar Google Ads campaigns, with a focus on the North American market and the iGaming industry
  • Knowledge of bid management tools, Customer acquisition, and Retention strategy
  • Experience with Tag Manager and Pixel Tracking setup
  • An analytical thinker with the ability to effectively turn reporting and analysis into actionable insights and execution plans.
  • Ability to develop a POV and implications based on data and present findings to key stakeholders.
  • Collaborative and positive attitude with a passion for questioning assumptions and answering questions with data in order to unlock value for the enterprise.
  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.

Benefits
  • Medical and Health Benefits
    We provide our employees with medical benefits, including dental, vision, prescription coverage, medical coverage, and health benefits.

     
  • Career Development
    We promote leadership opportunities and continued learning by offering paid courses that will expand knowledge and expertise, mentorship, and the opportunity to attend profile networking events worldwide!

     
  • Unique Perks
    Some company initiatives we run, tailored to our culture of celebration, include holiday parties, an annual trip to the Caribbean, anniversary celebrations, weekly ‘Happy Friday’ lunches, and a world of other fun experiences!

 
Elena Ricci
Futuretek Academy


Elena Ricci
www.FuturetekAcademy.com


Phone:
USA 866-224-2030
Canada 416-855-1301

 

Share This Job

Powered by